In today’s society we see images accompanied by text, but the way these are manipulated i.e. the text that goes with the image or the image itself it altered to fit a particular message or audience.
“How can we believe anything we see anymore? With today's technology, we can literally do anything we want with images.” (Lodriguss, 2010).
Today’s technology has advanced so much that simply today with the click of a button or the typing of a word can dictate our opinion, of how we perceive an image. For example if a magazine i.e. Elle, Vogue etc have a marketing fixation of that these perfect looking women on all covers. When manipulating these images with such software’s like Photoshop accompanied and a piece of text, this makes the consumer interpret that model how the magazine wants them to be.
In some cases this power is abused and shows people in a negative or false perception of how they truly are, i.e. making someone out to be a murder when it’s actually not true. Really in today society people manipulate image for the simplest of things i.e. airbrushing their blemishes for a profile picture on the Internet. So really can we believe what we see anymore?
Bibliography:
Lodriguss, J., 2010, How different management functions work together. Available at: http://www.astropix.com/HTML/J_DIGIT/ETHICS.HTM (Accessed on 21st November 2011)
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